Impact of Customer Relationship Management on Performance
$46.00
| Author: | Susant Kumar Baral and Bibhudutta Mohanty |
| ISBN 13: | 9789383576128 |
| Binding: | Hardbound |
| Language: | English |
| Year: | 2018 |
| Subject: | Commerce and Management |
About the Book
Contents: 1. Introduction. 2. Overview of CRM, Banking and State Bank of India. 3. Studies on customer relationship management. 4. Research methodology. 5. Adoption of CRM and transformation of SBI. 6. Analysis and findings. 7. Summary, conclusion and suggestion.