This is an initiative to sustain farming through several solutions in the production and distribution of agriculture input. The book may be used for UG/PG textbook and competitive examination like Agriculture Research Scientist Recruitment, ARS-NET, Indian Forest Service and state level and central level examination. The book will be very useful for Agriculture Input Marketing for Agriculture graduates, MBA in Agribusiness and MSc. Agriculture. Objectives of the book · To identify the marketing Ps for agriculture input · To have an in-depth understanding of the agriculture inputs · To explore the comprehensive agriculture policy and scheme · To pave a road map for sustaining the agriculture world with farmers, cooperatives and professionals through agriculture input Table of Contents Acknowledgement Foreword Preface 1 Overview of Agri Inputs 2 Statistical Support for Agri Input 3 Seeds for Rejuvenating Agriculture Cooperatives 4 Exploring and Designing Market Strategies for Fertilizers with special reference to Neem Coated Urea 5 Status of Farm Machinery Industry in India 6 Trends of Agrochemicals in India 7 Farmers Perspective on Emerging Trends of Bio stimulants 8 Soil for Sustaining Agriculture 9 Irrigation for Vulnerable Agriculture Droughts 10 Adoption of Organic Farming as Climate Smart Agriculture Deploying the BRT Framework 11 Concept and Scope of Agricultural Credit in the Era of Agribusiness 12 Advances in Agriculture Policy, Governance and Multifunctionality Approach for Sustainable India 13 Agri Input Marketing Models and Market Perspective 14 Crops and Agri inputs