The book delves deep into the chronic problems faced by almost all companies in the Indian automotive industry. It closely examines and challenges the fundamental assumptions that have held firm since time immemorial and guided the management of these companies in procurement, operations, distribution and sales. The book is also a commentary on the state of the much haloed improvement techniques being employed by companies for decades—large and small alike—with little improvement to show for the humungous effort being put in. What it presents is the only practical way to improving the state of affairs of such companies—which is extremely powerful because it is very simple. Presented as a story of two key managers of a company, the narrative follows their personal and professional struggles as they deal with conflicts and contradictions that life throws at them and try to surmount their problems. Do they redeem themselves? AUTHOR OF THE BOOK Vector Consulting Group is a management consulting firm with a focus on single solution offering—helping clients build unique operations and supply chain capabilities that can be leveraged as a competitive edge in the market. Vector uses platform of Theory of Constraints (TOC) solutions and thinking processes for developing these capabilities for its clients. Vector Consulting Group is widely known for being an implementation-focused consulting firm with a unique risk-sharing model of consulting, unprecedented in the Indian industry. Founded in 2006, Vector has come to be one of the largest and fastest-growing management consulting companies in India, well within its first decade. Vector has pioneered Theory of Constraints implementations in companies belonging to large corporate houses in India like Tata Motors, TVS group, Cummins, Kirloskar and Larsen & Toubro, among many others.