Social media is an unrelenting presence in our lives. Corporations and celebrities wield it to great effect. But what about you-the individual? What are you doing online to influence the way people see you? Have you taken charge of your own narrative? The business of building your personal brand on social media definitely takes time, effort and planning, but it is not as intimidating as it appears. Communications professional Karthik Srinivasan has spent two decades building online profiles not only for his clients, but also for himself. Be Social is a distillation of the techniques and tactics he has learnt from that wealth of experience. He cites examples and inspirations, ready reference sources on the web and offers a process-based learning experience. This accessible guide covers the entire gamut of the work you can do for yourself online-starting with your specific reasons to be active on social media, how to navigate the online space, how to articulate your objectives consistently and how to build pipelines of content to augment your brand over a period of time. Nuanced and honest, in-depth and practical, Be Social is the only counsel you’ll need to build brand YOU online.