In the contemporary networked world, where consumers become co-producers, the ideas developed towards business strategy are uniquely effective in explaining and guiding practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance in ten chapters. Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, this book is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.