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Case Studies in Business Management: Indian Perspective

Case Studies in Business Management: Indian Perspective

$48.00
Author:Dr Srinivasan R Iyengar and Dr Kavita Laghate
ISBN 13:9789354331756
Binding:Hardbound
Language:English
Year:2021
Subject:Commerce and Management

About the Book

Nowadays, different teaching pedagogies are used to impart training and education. Case study method has gained more popularity and is widely accepted in B-Schools and corporate trainings.In this book. we have made an effort to editing 30+ case studies to facilitate both teachers and students of management education. Editing this book has been a lot of learning for us and we sincerely hope that the reader will get value out of it. We have tried to strike balance in presenting the concepts and applications both, of some of the new ideas. Generally, most of the cases are developed with the help of data collected from interviews of officials and various sources like websites of respective companies, newspaper articles, academic journals, etc. Since case studies are widely used in management education, we hope that this new title will make a valuable contribution to widen the use of the case study method. Contents - 1.Introduction to Case Method - Dr. Srinivasan R. Iyengar 2.Writing Teaching Notes - Dr. Sarika Mahajan 3.Hotstar Acquisition by Disney- Star in Galaxy Adding to Milky Way - Dr. Sadhana Kapote, Dr. R.K. Srivastava & Dr. Prashant Salwan 4.FedEx an Airline Giant- Internationalization Journey and Way Forward - Sagar S. Vasan, Dr. Chandrahauns R. Chavan & Dr. Prashant Salwan 5.Bigger than the Brand - Dr.Suvrashis Sarkar & Dr.Kavita Laghate 6.Yes Bank Ltd: What Went Wrong? - Dr. M.S. Devi & Dr.Sarika Mahajan 7.Will the Phoenix Rise Once Again BookMyShow Case? - Dr. Ashish Ambasta, Sahil Tayal & Dr. Prashant Salwan 8.GlobalGyan: Dilemma of Strategic Choices - CA Vinay Gudi & Dr. Ranjan Chaudhuri 9.Renaul KWID – Fractal Innovation - Dr. Ashutosh Gadekar & Dr. Srinivasan R. Iyengar 10. The Zoya Sparkle - Alka Purohit, Dr. Anil Pande & Dr. Ranjan Chaudhuri 11. B2B on Blockchain or Not? - Atul Arvind Patankar, Chandrahauns R. Chavan & Prof. Prashant Salwan 12.Innovalus Technologies – Reinventing Strategic Talent Acquisition - Dr. V. Selva Lakshmi, Dr. Durdana Ovais & Dr. R. Srinivasan 13.Transforming – Last Mile Digital Delivery - Dr. Roopali Srivastava & Dr. Ranjan Chaudhuri 14.Food on the Go – FoGo - Reema Shah & Dr. Kavita Laghate 15.M-Indicator - Surbhi Rathod & Dr. Kavita Laghate 16.Downfall of GMIPL - Ashish Bist & Dr. Ranjan Choudhury 17. v-shesh – Opportunity to Ambition - Kavita Mishra Pandey & Dr. Kavita Laghate 18.Taboo to Wellness: Toy or Treatment? - Vivek Sharma, Monika Chandel & Dr. R. Srinivasan 19.Yewale Amruttulya Tea - Dr. Swati Kulkarni & Dr. R. Srinivasan 20.Paani Foundation: A Case of Celebrity’s Social Endorsement - Dr. Pavan C. Patil & Dr. Kavita Laghate 21.Register the Growth – Anulom way! - Ajit Navare & Dr. Prashant Salwan 22. Kalinga Institute of Social Science – A Sustainable Social Entrepreneurship Model - Dr. Sonali Senapati & Dr. Sarika Mahajan 23.Dilemma of a Young Manager! - Dr. Shajratul Dur Khan & Dr. Sarika Mahajan 24.How Jio Disrupted the Telecom Market? - Rishika Bhojwani & Dr. Ranjan Chowdhuri 25.Vegan Diet – Is it a Game Changer? - Swapnil Shah & Dr. R. Srinivasan 26.Punjab National Bank and Nirav Modi: Scammers of the Decade - Dr. Sarika Mahajan 27.Efficient Human Power – Road to Success - Savita Tilak & Dr. Kavita Laghate 28.LVMH: The Road Ahead… - Dr. Sandeep Bhanot, Dr. R.K. Srivastava & Dr. Srinivasan R. Iyengar 29. Srikem Laboratories – Ready for the Big League: A Case Study - Dr. Venkatesh Katgeri & Dr. R. Srinivasan 30. Spice it Up My Way – Emperor Akbar - Venkatesh Iyengar & Dr. Kavita Laghate 31. Biryani by Kilo: Aromas in the Clouds - Meera Tenguria & Dr. Srinivasan R. Iyengar 32.Customer Relationship Management (CRM): Examining Critical Success Factors - Lawrence Fernandes, Shwet Kumar Pandey & Dr. Srinivasan. R. Iyengar 33.Breaking Traditional Walls through Modern Tools: A Case Study on Sukhibhava Foundation - Dr. Prachi Beriwala & Dr. Sarika Mahajan 34.Spend Analytics, Supplier Segmentation and Process Automation - C.G. Prakash & Dr. Kavita Laghate 35. Resourceful but Not Resourced: Solar Entrepreneur - Sachin Rele, Dr. Chandrahauns R. Chavan & Dr. Prashant Salwan About the Author: Dr. Srinivasan R. Iyengar is an Associate Professor in the area of Strategy and Marketing at JBIMS, University of Mumbai having more than 20 years of experience in corporate, teaching, and research. He is also approved Ph.D. guide in the area of Management at University of Mumbai. He authored the book on Strategic Retail Management, Cases in Retail Management and Mall Management. He has published many articles, research papers, cases studies in national and international journals, magazines, and newspapers of repute. His recent case study has been published with Ivey Publication. He is consulted by many organisations in the area of Strategic Marketing and Retail Strategies. He can be reached at rsrini@jbims.edu Dr. Kavita Laghate, M.Sc., Ph.D. from Nagpur University is working as Professor and Director at JBIMS, University of Mumbai. She has more than 26 years of experience in teaching and research. Her teaching interest are in the area of Statistics, Operations Research and Research Methodology. She is also an approved Ph.D. guide of University of Mumbai in the area of Management Studies.