This book is about the developing concept of publicity/personality rights protection in India The protection of publicity rights in india is one the vibrant topic, which has very recently started to catch attention of the legislators, judiciary, market forces as well as the public at large. The publicity right concept has developed as a different kind of intellectual property right by protecting the personality's personal attributes, which are recognized by public at large and holds commercial value. However, the publicity right has paved its way from privacy rights protection of individuals but now has developed as more than just a humanitarian or dignitary rights. The commoditization of personal attributes of personality by the market forces and media has made the personalities even more prone to exploitation of their economical as well as dignitary aspect. The book reperesents the global scenario and international regime for need of protection of publicity rights in india. It is an elaborate analysis of need for recognition and protection of publictity rights in India undertaking its scope and limitations.