Communicating India's Soft Power: Buddha to Bollywood (REVISED AND UPDATED EDITION)
$30.00
Author: | Daya Kishan Thussu |
ISBN 13: | 9789351508168 |
Year: | 2016 |
Subject: | Philosophy and Religion/Buddhism |
About the Book
As the world?s largest democracy and third biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi?s thrust toward Digital India and promoting Buddhism as part of India?s public diplomacy.