Terrorist groups are driven by extremist political ideologies or distorted religious discourses, which they then propagate through traditional and modern means of communication to wean more recruits to their diabolic designs. The indoctrination of these extremist ideologies lead to transformation of law-abiding citizens into violent extremists, a process known as radicalisation. This book proposes ways and techniques for reversing this process of radicalisation by taking the fight to the terrorists in the ideological domain. It proposes ways for developing and launching counter-narrative campaigns against radicalisation in order to drain the ideological swamp from which terrorist organisations continue to rear their ugly heads. This book specifically provides conceptual insights into developing counter-narratives against jihadist organisations, like Al Qaeda, ISIS and Pakistan-based terror groups. Countering the Radical Narrative is meant for readers interested in understanding techniques of radical indoctrination, specifically those of contemporary jihadist groups. It could be particularly useful for counter-terrorism experts, military and security agencies operating in terrorism-infested regions and media organisations covering news about radical groups and their ideologies. Contents: Acknowledgements Preface 1. Introduction: The War of Narratives 2. Psychological Messaging to Counter Terrorism 3. Narrative: The Construct of Consciousness 4. Common Themes of Radical Ideologies 5. The Art of Developing Counter-Narratives 6. An Islamic Counter to Terrorism 7. Doctrinal Deviance of Modern Jihadism 8. The Counter-Narrative Campaign 9. Afterword: Confronting Winds of Radical Change Index