Grounded in the realities of Indian social context, the book is concerned with both theory and practice concerning Development Communication. It brings together Social/Cultural Anthropology and Development Communication in India covering tribal, rural, and urban populations on the subject. The chapters in the volume focus on the contemporary media practices, issues of empowerment of women and marginal populations through communication technologies which are proven very effective. Further, the new areas of research such as clash of cultures and phatic communication, Social Media, and impact of social networks on mental health, sharenting, etc., identified would provide leads to the researchers in the area of Development Communication. The book will serve as a guide for Communication Anthropology which is in infant stage in India. It will be a boon to sociology and communication researchers in India and other Third World countries to understand the subtleties of current social transformation. About Author : N. Sudhakar Rao is a Professor retired from the Department of Anthropology, at the University of Hyderabad, Hyderabad. He is an alumnus of S.V.U., Tirupati, University, University of Hyderabad, and completed his MA (Anthropology) and Ph.D. (Anthropology) from the University of Rochester, USA. He was a J.R. Fellow of AIIS, Chicago, and a Visiting Research Fellow at CDS, Dept., of Anthropology, University of Bergen, Norway. Served for the Indian Institute of Economics, Hyderabad, ISRO, National Commission for Scheduled Castes and Scheduled Tribes, and also served Assam Central University, Silchar, as Professor of Sociology, and Dean, School of Social Sciences, and as Registrar. He published four books and several papers in reputed academic journals. Arbind Sinha, M.Sc. (Anthropology), Ph.D. (Sociology), the formar Associate Director and Acting Director is Adjunct Professor and Advisor with MICA. He worked for 22 years with Space Applications Centre – ISRO holding various scientific positions (1974-1996). He was Professor at TALEEM Resarchrch Foundation and Director-General of Shanti Business School, Ahmedabad. Dr. Sinha worked for two years as Communication Advisor to the Royal Danish Embassy in New Delhi. He worked in the field of Social and Development Communication, Health Communication, and Disaster Communication for nearly 30 years and published two authored and two edited books and more than two dozens of papers and Dr. Sinha lectured in Sweden, Canada, and US Universities on fellowship and was in Thailand and Singapore for academic collaborations.