How to stimulate innovation in your organization as an ongoing process? How to bridge the complementary skills that exist in your organisation? What leads to an integration of mind, matter, image and identity? Design: A Business Case can lead you to all of this and more. It combines the intellectual frameworks of Design Thinking, the operational and implementing mechanisms of Design Management as well as the skills of Design that embody these two. Design Thinking inspires, Design Management enables, Design embodies. This book aims to reconcile the three and encourage organizational and professional environments in which their combined forces can thrive and succeed. Brigitte Borja de Mozota is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA