Digital Social Media Marketing (Revised Edition)
$62.00
| Author: | Prof Nitin C Kamat, Mr Pramod Jejurikar, Dr Anuradha Sarkar, Dr Gauri Prabhu, Mr Sanjiv Kadam and Dr Abhay Kinikar |
| ISBN 13: | 9789358408218 |
| Binding: | Hardbound |
| Language: | English |
| Year: | 2023 |
| Subject: | Communication Mass Media and Journalism |
About the Book
CONTENTS:
1. Basics of Social Media Marketing
2. Facebook Marketing Fundamentals
3. Google AdWords
4. YouTube Marketing
5. Social Media Marketing
6. email Marketing
7. Blending Traditional Marketing with Social Media
8. Developing Strategies for Social Media Marketing
9. Acquiring Customers through Blogs and Twitter
10. Quantifying Social Media Marketing Efforts
11. Social Media Success Stories