The secrets of real and meaningful digital transformation are often hard-won and tightly-protected by the organizations that have achieved it. Often, this means critical lessons go unshared, while costly mistakes are repeated. Digital Transformation puts a stop to this vicious cycle by unlocking the 'how' of transformation through first-hand experiences in leading major innovation programmes, supplemented by in-depth interviews with key industry players around the world. Distilling major transformation into five actionable stages, each chapter is heavily evidenced with insider insights from those responsible for digital transformations at organizations as diverse as the UNHCR, Lane Crawford, the American Cancer Society, Morgan Stanley and the Direct Line Group. Other companies interviewed include the Boots Walgreen Alliance, the Rijksmuseum in Amsterdam and the World Wildlife Fund. Written for leaders and senior managers who recognise the need for innovation within their organization, but would like proven and practical guidance on how to achieve it, Digital Transformation illustrates the tactics that can be implemented by any organization - regardless of size, geography or sector. Going beyond a simple manual, the book will arm readers with the evidence and inspiration needed to transform any organization from one that is struggling to adapt in a constantly changing environment, to one that can thrive within it.