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Economic Analysis for Business

Economic Analysis for Business

$50.00
Author:P Saravanavel and G Kavitha
ISBN 13:9789352736393
Binding:Hardbound
Language:English
Year:2017
Subject:Economics

About the Book

Economic Analysis for Business is an interesting and fundamental part of Business Management Administratiion Curriculum. Mastering the subject requires a good understanding of how basic concepts of economics can be combined with tools of Statistics, Quantitative Techniques, Operations Research, Accountancy, Finance, Costing, etc., to analyse and make decisions involving scarce resources. This book on "Economic Analysis for Business" is designed to meet the necessary requirements of the knowledge of economics and related subjects in practically all professional and postgraduate courses. The special feature of this book is that it covers topics both on microeconomics as well as macroeconomics relevant to B.Com., B.B.A., M.Com., MBA and other professional courses such as the Institute of Chartered Accountancy, Costs and Works Accountancy, Chartered Secretary, etc.Further, the subject has been explained with practical example and graphical explanations besides extensive illustrative problems with solutions. Contents- 1. Introduction to Economics: The Themes of Economics 2. Economic Problems and Production Possibility Frontier 3. Consumer Behaviour (Cardinal Approach Marginal Utility Analysis) 4. Law of Demand and Demand Analysis 5. Elasticity of Demand 6. Indifference Curve Analysis and Revealed Preference Theory 7. Supply and Elasticity of Supply 8. Returns to Scale 9. analysis of Cost Output Relationship (Cost Function) 10. Economies and Diseconomies of Scale 11. Market Structure -Perfect and Imperfect Competition 12. Pricing Under Different Maarket Structure /Equilibrium of Firm 13. Factors of Prodfuction and Factor Pricing 14. Circular Flow of Income and Expenditure 15. National Income 16. Classical Approach of Income and Employment 17. Keynesian Approach of Savings and Investments 18. Multiplier Effect 19. Demand and Supply of Money 20. General Equilibrium: An Integration of Product and Money Markets 21. Inflation, Deflation and Stagflation 22. Inflation and Unemployment: Phillip's Curve and Okum's Law 23. Macroeconomic Policies - Monetary Policy 24. Macroeconomic Policies - Fiscal Policy 25. Supply - side Policy and Management 26. Market Failures, Externalities and Government Regulation