With global international tourist arrivals reaching one billion each year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Marketing is a major part of the problem, but it is also an integral part of the solution. Today's traveler can virtually tour destinations at the touch of a finger, communicate with distant islands on their way to the office and plan customized adventures through simple online platforms. By failing to connect with and captivate this virtual audience, many tourism enterprises are fighting an uphill battle. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers' demands, all within ever diminishing budget constraints. Inbound marketing—in contrast to outbound marketing—is based on the concept of making your business easy to find and drawing customers to your website through inspiring content. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management. 1. Introduction 2. Geography's Changing Role in Tourism Marketing 3. The Barbados Case 4. Marketing European Tourism Products via Internet WWW 5. Current Uses an Experimental Application and Future Prospects 6. Geography Marketing and the Selling of Places 7. Tourism Markets and Marketing in Sarawak Malaysia 8. Marketing Strategies in Road-Side Attractions and Theme Parks 9. Auckland New Zealand as a Case Study 10. Measuring the Effectiveness of Brochures 11. A Multi-Segmentation Approach of the Australian Nature Travel Market 12. Determinants of Tourist Visits in Destination 13. Relationship Between Destination Image Tourist 14. Role of Social Media Marketing in the Tourism Industry.