"This book is written and designed to understand the importance and need of Agri business Cases studies in present competitive business era. This book provides empirical and factual information about various methodologies, techniques and aspects used for obtaining the outcome from the various research problems in order to formulate the recommendation for the same. This Book provides an insight of the factual position of various agri business organization in competitive era regarding the various aspects viz, Financial viability, marketing penetration and strategy position, customer behavior, customer satisfaction perceptive etc. This book also covers the areas that nowadays are known to be burning issues in business world like, supply chain and its constraints, First In First Out retail processes, Production and marketing issues of Urea, Stress issues and its impact on world performance in an organization, market intermediaries and their Plutocracy in agri business and impact and effect of demonetization on Consumer buying behavior. The main aim of this book is to act as a ready reference for various policy makers in order to formulate and draft B to B and B to C oriented policies and strategies for strengthening the customer base for the various agri-business organizations/. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area. "