Contents: Preface. 1. Advent and agenda. 2. Footprints across Asia. 3. Contextualising globalization. 4. Minding border crossings. 5. Television on the Indian subcontinent. 6. Television around the Malay Archipelago. 7. Television within Greater China. 8. Comparative globalisation. 9. Policy dialectics. Appendices. Glossary. Bibliography. Index. The media and communications scene in Asia underwent radical transformation towards the turn of the twentieth century. The advent in the early 1990s of transnational television via satellite caught Asia unawares, much as it has the world over. This book provides a transnational and inter-disciplinary perspective to understanding the media industry in Southeast, South and Northeast Asia. Imagi-Nations and Borderless Television demonstrates that the globalisation of cultural industries involves of homogenising westernisation, but postmodern hybridisation. Dr. Thomas analyses how and why this has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, transborder ethnic communities, and even the international diaspora. He argues that in the case of transnational television, growth was influenced not just by governments and policy makers but also by the strategic management decisions of media owners, cable operators, satellite providers, ad agencies, marketers, and other players, whether pro-active or reactive. Not only does this book explicate the processes of television globalisation, it raises various socio-ethical issues that ought to be addressed in managing newer electronic media in these and other developing countries and emerging markets around the world. Challenging conventional notions about the cultural imperialism of global media conglomerates, this book will be widely welcomed by a broad readership ranging from communication and media studies to multinational business, policy makers and NGOs.