India’s heritage is a veritable treasure trove of crafts and design. Graphic design in India goes far beyond a visually aesthetic experience. It embraces not just universal concepts, but also accords great importance to the cultural and historical context in which the art tradition emanates from. Each element in ethnic art has a designated place arising from a plethora of customs and rituals. The meanings arise out of deep philosophical roots within communities. In fact, it is a part of the artists’ and craftspersons’ very identity. This publication seeks to provide a wider context and inspiration to design professionals and artists anywhere in the world to understand the significance and ancient values behind India’s design elements. It relocates and aligns the history of design as seen through the domain of Indian crafts with modern concepts of graphic design.