EXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative. The book is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK. DK is a unique individual who explores and interprets the world around him through his own lenses. The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems. Contents: Foreword by Sudhakar Nadkarni Preface Acknowledgements SECTION 1: Innovation beyond the Esoteric Looking beyond Product Innovations Thou Shall Create Win-Win Situations SECTION 2: The Logic, Not Magic, Behind Innovation Last Mile User Connect Train Your Mind on the User Don’t Just Sell What You Make; Make What Might Sell! Gamifying User Research The Bull’s-Eye Question Memetics and User Psyche Three Dimensional Ethnography SECTION 3: Let Your Consumer Define Your Business Hitting the Nail on the Head: What Does the User Seek from You? SECTION 4: Decoding the Neural Networks of an Innovator About DK DK’s Dilemma SECTION 5: Thinking Tools for the Business Innovator Scouring the Nooks and Crannies in the Ecosystem A Cheat Sheet to New Product Creation The Jigsaw: Actionable Steps for Creating Breakthroughs Suturing: The Common Sense Behind Business Model Innovation Epilogue For instructors.