This book documents the growth of printed images of punishments in hell from 19th- and 20th-century India. It explores what happens when new technologies of image reproduction collide with deep cultural traditions, and traces the sources of the iconography and formal visual structures that found new expression in late 19thcentury chromolithographs showing deeds and their punishments. These prints, often titled Karni Bharni (reap as you sow), remain part of a living tradition, being still commercially produced by several presses. Hell turns out to have a very significant political history. While the style and form of this genre remained remarkably stable over the last century and a half, the political concerns changed from a vegetarian code reinforcing conventional highcaste Hindu patriarchy and morality to a concern with the obligations of the citizen. A parallel genre of educational charts illustrating good and bad habits, and duties to village and nation, reflected an Emergency-era co-option of karni bharni's key idioms in the interests of the state. And 21stcentury social media provides a space for pastiches that satirize the ideological positions in these popular images. Apart from being the first study of this genre of disturbing but compellingly fascinating images, the concise text offers more general understandings on print history, local and global imaginaries, the nature of mimesis, and the tenacious presence of "messianic" thought in contemporary India.