In 1996, Hema Hattangady took over as the CEO of Conzerv, an embattled family-owned firm based in Bangalore that manufactured digital energy meters. Over the next twelve years, she grew it to a Rs 100 crore market leader, which was also by then India’s largest energy-management company. Right from the get-go, Hattangady’s vision for the company was global in its scope: from her vision for it to the product quality, from people practices to systems and processes. Conzerv also carved a unique niche for itself through its insistence on ethical business practices, a rare initiative in a sector marred by corruption. In 2009, the company was acquired by Schneider Electric, and Hema Hattangady turned her attention to impact investing and community service. The firm’s organisational practices and business model were the subject of a Harvard Business School case study, a rare honour for an Indian firm. An inspirational story of grit and determination, Lift Off is also an uncommon lesson in best business practices—and proof that they are sound strategy.