Innovation and creativity are the buzzwords much talked about presently amongst educators and managers and in industries. Having realized the significance of this subject, many universities have included a full-fledged course on Management of Innovation and Creativity in their engineering and management curriculum. This book has been primarily written to cater to the requirements of university level engineering and management students studying in professional colleges and institutions. Main features of this book are: Twenty-one dedicated chapters covering various topics related to management of innovation and creativity as per the university curriculum. Evaluative questions at the end of each chapter to help the faculty and students to test the learning outcome after classroom instructions. Startups and innovation ecosystem at the national level. Case studies on creative design. Quotations and riddles. University model question paper. Appendix.