"This volume is an outcome of intense academic discussion and debate held on the topic of marketing in emerging economies. Thirtythree papers from international and national experts discussing the current conditions in emerging economies on various topics like branding, consumer behaviour, green marketing, international marketing, trends in digital-marketing, e-advertising, etc. form the crux of this volume. The international papers discuss the branding of companies in Mexico, the branding strategies in Pakistan, the consumer behaviour in Bangladesh. The national papers explore the emerging trends in e-marketing, the consumer behaviour, emergence of green marketing, the ethical issues faced in marketing, strategies in rural marketing, the emergence of luxury market in India, the innovations in marketing, etc. Overall, the book adopts a multi-disciplinary approach to explore the themes in helping the growth of marketing strategies, impacts and needs in emerging economies. This book will be very useful for academicians, researchers, policy makers, planners, students of marketing and allied subjects and all those who are concerned with the pertinent and engaging topic of emerging economies which are the engines of global progress and development and are impacting lives of million and millions of people as they develop and become better place to live and work."