This book in Hindi showcases the ever changing Media Industry. The book has 21 different articles on Media focusing on Radio, Community Radio, International Radio Broadcasting, Regional Journalism, News , Paid News, Advertising, Changing face of Advertising, Women and Media, Role of Media in Uttarakhand, Public broadcasting, Reporting, The Hindi Media Industry, Market oriented Journalism, Independent Reporting, Art of Interviewing, Sports Journalism and ICT in Media