Modernization in agriculture is both technological and historical by nature having deeper socio-ecological expression and impact. The three distinct phases of Indian agriculture, as conspicuous by dictum and directions, are inductive and stimulative in approaches. The present book has triggered an attempt to delineate the process of modernization in the psychic domain of vegetable growers in terms of a score of socio-ecological and eco-behavioural variables. The cognitive changes have transcended into the adoption behaviour to execute a recommended change with both ephemeral and long – term impact. The book would be of great help to the adoption vis-à-vis socialization researchers in extension science with both conceptual and methodological innovation. Contents: Prologue The Face of Modernisation Theoretical Orientation Review of Literature Research Methodology Research Setting Results and Discussion Bibliography Summary and Conclusion