Political communication in India has undergone a sea change in the age of digital media. The emergence of digital platforms has opened up new avenues for politicians to reach out to the masses and connect with voters in real-time. Social media has given a voice to citizens and has made it easier for them to voice their opinions and concerns. It has also created a new dimension for political discourse and public engagement. Today, politicians have a much wider reach through social media platforms like Twitter, Facebook, and Instagram. They can reach out to millions of people with a single post and engage with them in real-time. This book explores the complexities of political communication in the digital age and the challenges and opportunities it presents. The authors bring a wealth of expertise and experience to the table, covering topics such as the role of social media in political campaigns, the impact of digital communication on political polarization, the role of digital technologies in promoting civic engagement and public participation, and offer insights and recommendations for navigating these complex issues. The contributors' in-depth analysis of the current state of political communication in the digital age provides a valuable resource for scholars, policymakers, and the general public alike. This book is an important contribution to the growing body of literature on political communication in the digital age. The authors provide a valuable resource for anyone interested in understanding the complex and rapidly evolving landscape of political communication and the role of digital technologies in shaping political discourse and civic engagement. Whether you are a scholar, a political leader, or a concerned citizen, this book offers insights and recommendations that are essential reading in today's digital age.