Essential reading for all students and academics seeking a thorough and wide-ranging understanding of postfeminism This text comprehensively surveys and critically positions the main issues, theories and contemporary debates surrounding postfeminism. It covers the term’s underpinnings and critical contexts, its different meanings, as well as popular media representations. New for this edition is an extended critical history of postfeminism that engages with a new postfeminist vocabulary associated with post-recession politics and culture, and close analysis of the impact of a recessionary postfeminist stance. Adopting an inclusive and interdisciplinary approach, the text situates postfeminism in relation to earlier feminisms and addresses its manifestations in popular culture, academia, politics and brand culture. It brings to light various meanings of postfeminism and highlights distinct postfeminist patterns, while opening up the category for future investigation. CONTENTS Introduction 1 Postfeminist Contexts 2 Backlash, New Traditionalism and Austerity- Nostalgia 3 New Feminism: Victim vs. Power 4 Girl Power and Chick Lit 5 Do- Me Feminism and Raunch Culture 6 Liberal Sexism 7 Postmodern (Post)Feminism 8 Queer (Post)Feminism 9 Men and Postfeminism 10 Cyber- Postfeminism 11 Third- Wave Feminism 12 Micro/Macro- Politics and Enterprise Culture 13 Postfeminist Brand Culture and Celebrity Authenticity