'Pulse is possibly the only crop on this planet that can cater to all the three primers of agricultural livelihoods, economy-ecology-technology, on a single go. It adds nitrogen to soil, protein to human body and income to wallet of farmers, both small and marginal, and people at large. To earn self reliance in pulse production, an array of initiatives has been triggered up to ensure both food and income security for the millions of rural people in India. The book offers deep insights to delve into and examine the technology socialization process of pulse crops and their a marketability level in terms of marketable surplus generated by the growers after meeting their household needs. A count of 150 pulse growing farmers have been interrogated and interacted with to estimate and interpret the cause, direction and level of socialization of pulse crop at the grass root reality, and Read more Table of Contents Foreword v Preface vii 1. Introduction 1 2. Review of Literature 4 3. Theoretical Orientation 28 4. Research Methodology 50 5. Results and Discussion 71 6. Summary and Conclusion 115 7. Limitation of the Study 124 Bibliography 125 Index 127 About the Author/Editor Prof. Sankar Kr Acharya, former Head, Dept. of Agril Extension and Director, Extension Education, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, WB, born on 6th October, 1960, started his career as Assistant Professor at BCKV in 1988 and has been in teaching, research and extension over 30 years. Research Publication: 217 in National and International Journals. Book Publication: 99 books authored/ co-authored Membership of Distinction: Chancellor Nominee on selection committee for professors positions; Member of Agriculture Commission; Marketing and Extension Sub Committee, Govt. of West Bengal; Expert member WWF projects in BTR (Buxa Tiger Reserve Project); Expert member; DFID project on Primary Education (DPEP); REIA, Visited Italy, France, Germany, China, Sri Lanka and Bangladesh. Delivered 18 Key note addresses in International Congress, Chaired 19 Sessions in International conferences, Editors of a score of national and international journals. He has so far been awarded with 13 best paper awards in National and International Conferences Organizing Secretary of two International Conferences, He has also been honoured to be selected as the Convener of Panel (PE-32) entitled The hunger , poverty and silence of IUAES, University of Manchester, UK, 2013. He is the fellow, ISEE, IARI, New Delhi. Dr. Dibyendu Pal Born in 1992, persuaded B.Sc. (Ag.) Hons. from Visva Bharati Viswavidyalaya, and completed his M.Sc. (Ag.) in Agricultural Extension, from Bidhan Chandra Krishi Viswavidyalaya, Mohan pur, W.B. completed his Ph.D. programme under the guidance of Prof. A. Biswas. As a scholar, he is hard working, innovative and has already developed a mettle and analytical competency on social ecology of rural livelihood as well as participatory agro-ecosystem analysis. He has already participated and presented research papers in couple of National and International conferences. Dr. Amitava Biswas, born in 1964, Professor, Department of Agricultural Extension, BCKV, is an eminent personality in the domain of Extension Science. He has been in teaching, research and extension for the last twenty years in the Department of Agricultural Extension, Bidhan Chandra Krishi Viswavidyalaya, Mohanpur, Nadia, West Bengal. He has built up an incredible acumen in Participatory Extension Methods, Indigenous Technical Knowledge, Rural Entrepreneurship and Developmental studies. So far he has authored 40 research papers in National and International Journals, 19 books and good number of popular articles. He is a good trainer in multi discipline area and regular speaker in TV and Radio. He rendered administrative services as Deputy Director of Extension Education and Editorial Works as Editor of University farm Journal Krishi Bidhan. For the last couple of years he has been with popular Science movement. He has also been involved in some ACRP, NAIP, RKVY and ICARDA Projects. Dr. Lakshmi Narsimhaiah, Assistant Professor (CT), Agricultural Statistics, Department of Basic Science and Humanities, UAHS (Shivamogga), Karnataka is an eminent personality in the domain of Statistics. He received university Gold Medal with first rank for his M.Sc. degree programme in Department of Agricultural Statistics, UAS (B), Bangalore during 2011-13. He also received INSPIRE Fellowship of Department of Science and Technology for pursuing Ph.D. programme at BCKV, Mohanpur, West Bengal during 2014-2019. He served in corporate sector-Tata Consultancy Services in Retail Market Research, Bangalore. He is proficiency at using statistical packages like MS-Excel, SPSS, XL-Stat, Mini Tab, SAS, Easy Fit, R software, Eviews, etc. He is specialized in the field of statistical modelling and forecasting, time series analysis, socio-economic analysis and econometrics. So far, he has authored/ Co-authored twenty plus research articles in national and international Journals.