The role of Human Resources is very crucial in the running and success of any organization. So, it is inevitable to take necessary steps to develop their work talent and commitment to the organization and the organizations need to adopt a strategy to improve the working environment of employees to gratify both the organizational objectives and employee needs. Quality of Work Life (QWL) is meant for the level of happiness or unhappiness associated with a job. It refers to the programmes to enhance the work environment and employee welfare. The mass media industry is the fastest growing one in India, growing at the rate of 20 per cent p.a. According to the joint study of FICCI one can perceive that this industry attained a growth of 8.9 per cent. This growth rate is a clear indication that the media industry grows more quickly than Indian Economy. Sadly enough the growth in the industry does not improve the conditions of the work force in the sector. They are paid meager. In spite of the increased attention that the media sector gets such concerns remain largely unanalyzed. Such apprehensions include issues related to safety, security, increased workload and necessity to be alert round the clock. They get only minimum time to spend with their family members and in most cases they experience work-life imbalance, as pointed out by many researchers. Monetary return of the work is also debatable. These hosts of issues collectively point towards the quality of work life, a media employee gets. It is hoped that the book will be useful to the policy-makers, media people, researchers in the Social Sciences, Commerce and Management Studies.