The present book is practical guide for small entrepreneurs to lunch their new venture. This book is designed in 14 chapters that deals with entrepreneurial competencies, institutional interface, opportunity sensing and identification, market assessment and site selection, financial assistance and management, organisational structure and taxation, production and operations management, performance assessments and control management, and strategies for stabilisation and growth. This book is designed for graduate and post-graduate students of management and commerce, especially those who are pursuing a course in entrepreneurship management