Contents: Foreword. 1. Introduction. 2. The Structure of Hearty Mart. 3. Social Entrepreneurship and Islamic Views of Entrepreneurship. 4. Some Conceptual Issues of a Community-Oriented Franchising Model. 5. Analysis of the Hearty Mart Model from the Perspectives of Social Entrepreneurship. 6. Behavioural, Institutional and Organisational Responses of the Hearty Mart Franchiser and Franchisees. 7. Hearty Mart from the Lenses of the Customers. 8. Concluding Observations. References. This book showcases a community-oriented business network which is functioning as a retail/supermarket franchising model in the state of Gujarat in India. The network is operating under the banner of ‘Hearty Mart’—an organisation which is the brainchild of Nadeem Jafri, the franchiser-entrepreneur. Since Nadeem belongs to the family of a sect-head of the Shia Momin community, his religious superior position in his community has given him an opportunity to build a ‘community-oriented’ franchising network (i.e. a network that has engaged his community people as franchisees) of the Hearty Mart supermarket chain in rural areas. Two important dimensions are attached with this new retail model—one, the ‘organisational aspect’ of a small-scale supermarket chain and, two, the concept of ‘social entrepreneurship’. This book delves deeper into these two interesting aspects and comes up with detailed observations. Local customers’ views have also been documented in the book.