The Birth of the Sherwani The Influence of British Rule on Elite Indian Menswear
$29.00
Author: | Toolika Gupta |
ISBN 13: | 9788195020430 |
Binding: | Softcover |
Language: | English |
Year: | 2023 |
Subject: | Art and Archaeology/Textile Art |
About the Book
The author explores the history of Indian menswear fashion by looking at the changing trends— clothing preferences, popular garments, and style—during the British rule. The book traces Indian menswear from the 17th century to the early decades of the 21st century narrating how the flowing jamas and angrakhas of the earlier era changed to the achkan which was followed by a more tailored sherwani during the late nineteenth and the early twentieth centuries. The new garment that came into fashion was the result of the elite Indians looking for style, like the British, that matched their new status. This garment later goes on to become the universal choice, as ‘traditional Indian menswear’ preferred by the Indian upper class and also by the royalties, and for occasions. Not only in India, but in the entire subcontinent, this garment today is referred to as either the achkan or the sherwani. The book is a reliable point of reference for the fashion and costume academia and researchers. Toolika Gupta is Director, Indian Institute of Crafts and Design, Jaipur.Toolika Gupta has studied the sherwani, in its totality including the technical aspects which is thought provoking. The long held belief that sherwani owes its origin to Mughal influence has been proven erroneous by her and she has established it as a product of influence of British Raj.