Is there a secret to winning all the time? What is the Stuff Champions are made of? What gives victorious teams that edge? Six years after sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle (both IIM-A alumni) first explored these questions and more in The Winning Way, they are back with a new, revised edition, 'The Winning Way 2.0'. They continue to fuse learnings from sports with managerial thinking and have added new perspectives and fresh examples to keep it relevant to the times. In doing so, they considerably enhance this book which continues at its core to be about the subject that Anita and Harsha are best-equipped to write on: Winning! As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores. About the Author Anita is a post-graduate in Statistics (IIT-Mumbai) and in Management (IIM-A). She started her career at Contract Advertising, was head of Strategic Planning and Research at FCB-Ulka and founded Prosearch Consultants which owes its name to her background in research. At Prosearch, she conceived The Winning Way, a presentation that married learnings from management and sport. In the fifteen years that it has been invited to the heart of corporate India, she has made it synonymous with its genre in India, constantly revising it and ensuring that it remains relevant at all times. Harsha has had an unusual career since graduating in Chemical Engineering from Osmania University, Hyderabad and then completing a post-graduate programme in management from IIM-A. After working in advertising, he moved into sports media before being recognised as the face and the voice of Indian cricket; even having a talent show (Hunt for Harsha) named after him. His exposure to the world of management allowed him to bring different insights to cricket commentary where he has been part of over a hundred test matches. over 400 one-day games and countless T20s.