Understanding Women Through Consumer Behaviour
$37.00
Author: | Dr Saba Ali |
ISBN 13: | 9788179067505 |
Binding: | Hardbound |
Language: | English |
Year: | 2018 |
Subject: | Anthropology and Sociology/Women Studies |
About the Book
Women are most powerful consumers in the world as they control almost 80% of household spending and no longer can the women's spending powers and influence be neglected women are great influence and ultimate decision makers when it comes to buying decision of the family. Most of the marketers known that