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Understanding Women Through Consumer Behaviour

Understanding Women Through Consumer Behaviour

$37.00
Author:Dr Saba Ali
ISBN 13:9788179067505
Binding:Hardbound
Language:English
Year:2018
Subject:Anthropology and Sociology/Women Studies

About the Book

Women are most powerful consumers in the world as they control almost 80% of household spending and no longer can the women's spending powers and influence be neglected women are great influence and ultimate decision makers when it comes to buying decision of the family. Most of the marketers known that