The book presents the result of the research carried by the author as part of her doctoral degree. It highlights various factors those influence an investor's behavior towards weal t h management s er vi ces , t her eby providing a model for wealth managers to design and develop their strategies. The book presents the result of the research objectives undertaken like examining the different components of the investor's attitude and investor's behavior in the context of finance industry, studying the role of these predictors in shaping investor's attitude and thereby resulting in a desired investment behaviour, analysing and investigating the influence of a moderator variable on the interrelationship of predictors and investor's attitude and finally studying and analysing the function of investor's attitude on the interrelationship of predictors and investment behavior.