That is what St Peter tells the assembly of gods as he explains the falling market share of human souls desirous of entering the portals of Heaven. It is the beginning of soul searching in Heaven, culminating in the decision to appoint a consultancy firm on earth to understand the radically changed human mind and make strategic course correction. Among the recommendations of the consultants, is the appointment of a CEO in Heaven. Will that work? The CEO attempts to replicate earthly systems in the new ecosystem and all hell breaks loose. The disaster that follows leads to God having to go to Hell to persuade the Devil to desist from using unfair trade practices while targeting human souls. The dialogue between God and the Devil explores the meaning of life, the conflict of good versus evil, creation versus evolution, and God as creator versus the creation of God